"Be a fan. Read"
Clube de Autores - Print
Illustration for the Clube de Autores ad "Be a fan. Read" by agency Morya. The illustration was first drawing by hand inspired by the rock band original logos, and after building in vector using the adobe illustrator and photoshop to do the final retouch.
Morya create a reading incentive campaign for Clube de Autores. For those unfamiliar, Clube de Autores is the first Brazilian site that allows free publishing of books 100 % on demand. That is, if you are the author, you can upload your book, determine how much you want per sale and make it available in the store without paying absolutely nothing for this. The campaign consists of three ads. Check it out.
Advertising Agency: Morya
Client: Clube de Autores
Creative Director: Bruno Cartaxo and Luiz Gonzaga
Art Director: Ricardo Campelo and Gabriel Rocha
Copywriter: Guilherme Caccicco and Bruno Cartaxo
Art Director: Ricardo Campelo and Gabriel Rocha
Copywriter: Guilherme Caccicco and Bruno Cartaxo
Photography: Estúdio Eban
Illustration: Davi Caramelo
Retoucher: Casa do Pixel
